Pricing and Selling Your Home

Selling Your Home

A Step-by-Step Overview

1. Let's Talk

Meet to discuss your plans and goals, trends in the current marketplace, and assess your property’s qualities and characteristics. I will analyze comparable property sales, assess the competition, work with you to determine pricing strategy, and outline a strategic plan to achieve the best possible result for you as a seller.

2. Setting the Stage

From applying a fresh coat of paint to rearranging furniture, I ensure that your property is visually ready for showing.

Using only the best and thoroughly vetted local vendors, I will schedule a professional photoshoot and prepare a detailed listing description to showcase your property in its best light.

At this time we will sit down and complete the Seller Disclosure documents that will be necessary for the transaction.

3. Spreading the Word

To prepare for a successful launch, I will develop and execute an intelligent and effective marketing plan to make sure your property is reaching targeted potential buyers. Leveraging our in house marketing specialists and tools, we work together to produce beautiful print and digital collateral that supports the marketing strategy.

4. Making Connections

I continuously leverage professional contacts and the Compass Network Tool to find ideal buyer brokers. Using our proprietary software, I can connect with agents who have, or have had similar properties for sale, and network with them to search for Buyers that were looking in your neighborhood and/or price range.

5. On the Market

Once your property is live in the MLS, it is ready to show to brokers and buyers. The listing is broadcast on Compass.com and sent across our 100+ partner sites for the duration of the selling process. All scheduled marketing pieces are launched, including social, print, email and website communication.

6. Communication

We will establish the best method and frequency of communicating as the process unfolds. I will provide you with regular feedback and will keep you updated with continuous traffic metrics and information from the market.

7. Negotiations

Once we receive an offer, I will contact you to review the terms of the offer and analyze the pros and cons. Together we will decide how to respond to the Buyer in one of several ways: by accepting the offer, rejecting the offer, or making a counter offer.

8. Escrow

Once a contract has been agreed to and signed by all parties, an escrow will be opened and the buyer’s contingency period will begin. Timelines for the completion of buyer and seller responsibilities will be listed in the purchase contract and adhered to in the escrow. YI will keep a close eye on the timelines and ensure that you are in compliance with your responsibilities, while also holding the buyer’s side to task to keep the process moving.

9. Closing

I will monitor and coordinate all the details necessary to get you to the finish line. Once the Buyer has performed their inspections, removed their contingencies, and the loan (if any) is ready to fund, I will arrange the final walk-thru. At or near this time the escrow will close, payment will be made, and the keys will be handed over to the Buyer.

10. Future

Consider me and Compass an ongoing resource for the future.

Whether you're ready to sell, buy, or looking for answers, let myself and Compass guide you!

Compass Tools

Compass Homes App

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Your guide to finding a home you’ll love, Compass Homes combines best-in-class technology with exceptional agents to make your search smart and seamless.

Compass Markets App

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Knowledge is power. Being able to access the smartest and most relevant real estate data at just the right time is critical to home sellers and buyers. With Compass Markets, homeowners and agents can build market-specific reports and get real-time information on the go to provide answers to real estate’s most difficult questions.

Compass Collections

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Compass Collections creates a visual online space that allows agents, clients, and extended networks to collaborate and stay organized throughout the home-finding process. Everyone involved in the Collection can participate in a search by adding new listings, leaving comments, and seeing real time communication of the pros and cons of each individual home.

Glossary

Escrow

A state where consideration, benefits, legal rights, document, or a sum of money is held by one person in trust for another, for the purpose of assuring performance under an agreement.

Closing

This has different meanings in different states. In some states a real estate transaction is not consider “closed” until the documents record at the local recorders office. In others, the “closing” is a meeting where all of the documents are signed and money changes hands.

Appraisal

A written justification of the price paid for a property, primarily based on an analysis of comparable sales of similar homes nearby.

Contingency

A condition that must be met before a contract is legally binding. For example, home purchasers often include a contingency that specifies that the contract is not binding until the purchaser obtains a satisfactory home inspection report from a qualified home inspector.

MLS

MLS stands for Multiple Listing Service. The MLS is a tool to help listing brokers find cooperative brokers working with buyers to help sell their clients' homes.

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10 East 53rd Street, 15th Floor
New York, NY 10022
631-978-1581

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